What we do...

GTM Strategy

GTM Engineering

Define:
  • The right personas (ICP - ideal customer profile)
  • Total addressable market (TAM)
  • Outbound cadence and multi-channel strategies (Calls, emails, LinkedIn, offline campaigns, networking strategy)
  • Qualifying leads through frameworks (MEDDPICC, BANT, Challenger, CATT... )

Tech and Tooling

Systems

Highly budget dependent:

  • How to enrich accounts and contacts (basic vs AI)
  • Where to store the data & captured intelligence
  • Lead scoring
  • Triggers/notifications
  • Automated workflows
  • Forecasting


Target Accounts

New logo generation

  • Target client book
  • Multi-threading strategies
  • RFPs / Bid management
  • Testing outbound processes (we'll be the guinea pig to help refine)

Forward planning

First hire preparedness

  • Playbooks
  • Solidified ICP's (post testing)
  • Cheat sheets & common objection handling
  • Outbound training

Competitive analysis

Pricing strategy, Market fit, competitor scan

  • Deep dives into pricing strategies
  • Dynamic pricing - (now vs future)
  • Where do USPs exist vs the market

Ongoing

Support

  • Ongoing support
  • How to handle growth (data segmentation, more tech, more automation)
  • Hiring variables (impact of bad hires, KPI setting, ongoing coaching recommendations)

Next steps..

In person / Remote

Let's have a brew

We're Northerners based near London but wherever you are in the country we can work with you in person (or virtually).

We've worked with start-ups & scale-ups

Typically Sub 20 employees

Pre revenue to a couple of years trading