Clay Certified Expert
Certified Clay Expert turning raw data into qualified pipeline. Enrichment, scoring, and outbound automation that makes every rep more effective — without more headcount.
What We Build with Clay
Data Enrichment
Multi-source enrichment pipelines that layer firmographic, technographic, and intent data onto every lead. No more guessing who to call.
TAM & ICP Discovery
Build and refine your total addressable market. Identify ideal customer profiles from your best deals and find more companies that match.
Prospect Research Automation
Automated research workflows that surface buying signals, recent funding, hiring patterns, and tech stack changes before your reps pick up the phone.
Outbound Sequence Personalisation
Dynamic personalisation at scale. Clay-powered data feeds that make every outbound touch feel hand-crafted without the manual work.
Lead Scoring & Routing
Score inbound and outbound leads based on enriched data. Route the hottest prospects to the right rep instantly.
CRM Data Hygiene
Continuous enrichment and deduplication workflows that keep your CRM clean. No more stale records or missing fields slowing your team down.
Clay & Data Enrichment FAQ
What is Clay and how does it help B2B sales teams?
Clay is a data enrichment and workflow automation platform that connects to 100+ data providers. You can build, enrich, and score prospect lists at scale, pulling firmographic, technographic, and intent data from multiple sources in a single workflow. For sales teams, that means better-qualified leads, personalised outbound at volume, and far less manual research.
How long does it take to build a Clay workflow?
A basic enrichment workflow takes a few hours. More complex setups with multi-step enrichment, waterfall logic, Claygent AI research, scoring models, and CRM sync typically take 1 to 2 weeks to build, test, and tune. One well-built workflow can replace hours of daily manual research, so the ROI is fast.
What's the difference between Clay and Apollo or ZoomInfo?
Apollo and ZoomInfo are single-source data providers. You get their database and that's it. Clay is a data orchestration platform pulling from 100+ sources including Apollo, ZoomInfo, LinkedIn, Clearbit, and others. You can waterfall between providers to maximise coverage, run AI-powered research via Claygent, and build complex workflows no single-source tool can match.
Can Clay integrate with HubSpot?
Yes. Clay integrates directly with HubSpot CRM. We build workflows that enrich leads in Clay and sync the enriched data back to HubSpot automatically. Your CRM stays clean and current with the latest firmographic, technographic, and intent data without manual entry. As both a Clay Certified Expert and HubSpot Solutions Partner, we build the full pipeline from enrichment to CRM.
What does a Clay Certified Expert do differently?
A certified expert builds production-grade data workflows, not just basic tables. That means waterfall enrichment logic that maximises data quality while controlling credit spend, Claygent AI prompts for custom research, scoring models calibrated to your ICP, and automated CRM sync. We also handle ongoing optimisation as your TAM evolves and new data sources come online.
Let’s Talk Infrastructure
30 minutes. No pitch deck. Just a straight conversation about what’s broken and how to fix it.
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